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Google-Ads-Video Certification Test Answers & New Google-Ads-Video Exam Questions
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Google Google-Ads-Video Exam Syllabus Topics:
Topic
Details
Topic 1
- Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 2
- Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 3
- Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 4
- Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 5
- Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 6
- Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 7
- Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 8
- Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 9
- Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 10
- Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 11
- Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 12
- Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 13
- Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 14
- Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 15
- Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
>> Google-Ads-Video Certification Test Answers <<
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Google Ads Video Professional Assessment Exam Sample Questions (Q37-Q42):
NEW QUESTION # 37
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results.
Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?
- A. They can set bumper ads as their preferred ad type.
- B. They can disable non-skippable in-stream ads.
- C. They can use 10 to 15 of the highest convening key words from your Search campaign.
- D. They can implement automatic placements from their existing Display campaign.
Answer: C
Explanation:
C: They can use 10 to 15 of the highest convening key words from your Search campaign.
Using high-performing keywords from Search campaigns in Custom Audiences ensures you reach users with proven interest in your products.
This will increase the amount of conversions that are tracked.
NEW QUESTION # 38
A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?
- A. Maximize Conversions
- B. Maximum CPV
- C. Target CPM
- D. Maximum CPV
Answer: C
Explanation:
D: Target CPM
Target CPM (tCPM) bidding optimizes bids to maximize impressions within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.
NEW QUESTION # 39
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
- A. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.
- B. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
- C. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
- D. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
Answer: C
Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.
NEW QUESTION # 40
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
- A. Masthead ads and bumper ads
- B. Skippable in-stream ads and bumper ads
- C. Masthead ads and non-skippable in-stream ads
- D. Skippable in-stream ads and non-skippable in-stream ads
Answer: B
Explanation:
C: Skippable in-stream ads and bumper ads:Skippable in-stream ads offer broad reach and cost-effectiveness.
Bumper ads provide short, impactful messages that reinforce brand awareness.
This combination efficiently reaches a wide audience.
Masthead ads are expensive, and non-skippable ads can be intrusive.
NEW QUESTION # 41
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
- A. Masthead ads and bumper ads
- B. Skippable in-stream ads and bumper ads
- C. Masthead ads and non-skippable in-stream ads
- D. Skippable in-stream ads and non-skippable in-stream ads
Answer: B
Explanation:
C: Skippable in-stream ads and bumper ads:Skippable in-stream ads offer broad reach and cost-effectiveness.
Bumper ads provide short, impactful messages that reinforce brand awareness.
This combination efficiently reaches a wide audience.
Masthead ads are expensive, and non-skippable ads can be intrusive.
NEW QUESTION # 42
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